Founded in 2022, GCM is an American media production powerhouse created by a team of acclaimed filmmakers from around the globe. At GCM, we’re dedicated to preserving history while pioneering the future. Our mission begins with safeguarding invaluable stories by digitizing and restoring historical footage, ensuring these cultural treasures remain accessible and cherished for generations to come. We don’t just protect these narratives—we maximize their value, offering extensive licensing and monetization opportunities that respect and enhance the significance of these media assets.
Beyond preservation, GCM pushes the boundaries of storytelling across broadcasting, streaming, and digital platforms. Leveraging the power of AI, we offer a full spectrum of media services, from comprehensive film production to customized marketing solutions designed to resonate deeply with audiences. Our specialty lies in producing compelling documentaries and films that inspire and engage, merging artistry with cutting-edge technology for unmatched impact.
In addition to production, GCM’s AI expertise drives intelligent marketing and social media solutions. Through advanced algorithms that analyze trends, consumer behaviors, and market insights, we ensure your brand reaches the right audience at the perfect moment, creating meaningful connections and delivering measurable results.
Whether your needs call for AI-enhanced content creation, automated campaigns, or sophisticated post-production, our team works closely with you to bring your vision to life with precision and creativity. Join us at GCM, where human innovation meets the transformative power of AI to craft enduring stories and unforgettable media experiences.
Alessandra Ravanelli
Founder & ECD
Alessandra, an avid screenwriting and dramaturgy enthusiast, immersed herself in the entertainment industry in LA and NY, honing her storytelling skills. During a six-month venture in Australia, she played a significant role at Brisbane TV, contributing to an outdoor magazine production. Noteworthy for her exceptional voice, Alessandra became a sought-after voiceover artist for television and radio. Her multifaceted career spans screenwriting, coaching for film companies, and a pivotal role as a creative director for prestigious ad agencies in Vienna. Renowned for her narrative prowess and keen eye for aesthetics, she crafted compelling campaigns resonating with audiences. In 2010, Alessandra published her first book, "Beziehungsweise Liebe." Alongside her role as a lecturer nurturing aspiring writers, she also serves as a translator for books, sharing her expertise and empowering the next generation of storytellers.
Marcus Knaus
Founder & CEO
25 years ago Marcus founded BDM and due to the numerous contacts of his father in the international film industry he literally grew up on set. With over 25 years of experience he devotes himself to developing and producing films of all kinds. Richard, his Father, was a senior executive at the Eastman Kodak Company General Manager Motion Picture Central & Eastern Europe, then initiator and founder of "Location Austria" and finally CEO of the Austrian`s most important film producers film rights distribution company called "Austrian Film Sales". For many years Marcus promotes films on the international market and deals with film rights.
Susan J. Fox
Founder & CFO
Susan Fox, PhD in French Language and Literature, grew up in North Conway, NH, where she attended school and learned to ski at the Hannes Schneider ski school at Cranmore. She spent her high school years in France, sparking a lifelong passion for travel. She has visited every continent, with favorites including Antarctica, Iceland, the Panama Canal, Russia, China, Latvia, Botswana, India, and Nepal. Susan taught French for six years at St. Mary's College in Moraga, CA, until Sputnik's impact on education shifted her career. She then entered healthcare information technology, eventually founding Fox Systems, Inc., which helped nearly all U.S. states and territories implement Medicaid Management Information Systems. After Fox Systems merged in 2010, she retired in 2015, returning to North Conway. Susan now volunteers at the New England Ski Museum, where she contributes to educational program development.
Sean Doucette
Chief Technician Officer CTO
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David Hinchcliffe
Lab Technician
"Thrilled to be a part of the dynamic team at Good Choice Media, where my role as a media lab technician transcends mere profession—it's a passionate commitment to preserving history through state-of-the-art digitization. Handling everything from vintage films to cherished antiques, I'm genuinely excited to contribute to the legacy of each item, ensuring it stands the test of time and resonates with generations to come. Starting my career at Martha's Vineyard auction company was a transformative experience, and now, with Good Choice Media, I bring that excitement to the forefront. Your collections are not just entrusted to my care; they become a part of a narrative that transcends eras."
Holly Clough
Lab Assistant
Holly was born and raised in Conway, New Hampshire. She pursued higher education in Barrington, Rhode Island, specializing in Biblical Studies. Passionate about the outdoors, she especially enjoys snowboarding and exploring nature. An avid reader and researcher, she thrives on acquiring knowledge across various subjects. Her professional background is diverse, encompassing experience in food service, landscaping, behavioral health, hospitality, management, cleaning, personal assistance, writing and currently, an independent contractor. Actively involved in ministry and music at her local church, she finds great fulfillment in serving her community through these avenues. Her love for people and their personal stories makes her a perfect fit for her role at Good Choice Media, where she helps preserve individual histories and memories. Her deep curiosity and care for others drives her passion for storytelling and connection.
Gustav Hendersson
AI Specialist
AI Content Management and very artificially intelligent. GCM’s innovative AI “employee,” is a sophisticated digital specialist engineered to elevate the precision and reach of our media projects. With expertise in tagging and metatagging visual content, Gustav ensures each asset is optimized for discoverability and impact. Beyond his tagging capabilities, Gustav excels in content analysis, trend forecasting, and audience engagement strategies, streamlining post-production workflows and enhancing targeted marketing efforts. Constantly evolving with every project, Gustav is integral to GCM’s mission of fusing creativity with advanced technology for unparalleled media solutions.
Our team is a diverse group of professional lab technicians, programmers, filmmakers, storytellers, creatives, marketing experts, historians, web developers, graphic artists, editors, post-production assistants, financial experts, freelancers, and dedicated volunteers from all around the world.