GOOD CHOICE MEDIA
“We are not a mass-production company—we are a privately owned business dedicated to craftsmanship and attention to detail.
Preserving historical items is our top priority, ensuring each piece is handled with the utmost care and respect. With us, quality comes first, and our customers are always at the heart of what we do.”
Marcus Knaus, Founder & CEO
Good Choice Media (GCM) is an American leader in media preservation and archival digitization, committed to safeguarding history while pioneering the future of digital access. Our mission is to protect, restore, and unlock the value of historical materials, ensuring cultural treasures remain accessible for generations to come.
At GCM, we specialize in digitizing and restoring historical footage, photographs, documents, and rare archives with the highest quality standards. By utilizing advanced AI-driven metadata tagging and state-of-the-art scanning technology, we enhance, organize, and preserve materials for institutions, researchers, and cultural organizations worldwide.
Beyond preservation, GCM helps institutions and private individuals maximize the value of their collections through extensive licensing and monetization opportunities. Whether it’s creating structured digital archives or assisting with licensing strategies, we ensure that historical assets are not only protected but also discoverable and financially sustainable.
Our expertise extends to AI-enhanced archival organization, enabling seamless integration with museum databases, intelligent metadata tagging, and automated categorization for effortless access and research.
With a commitment to precision, innovation, and cultural stewardship, Good Choice Media stands at the forefront of historical preservation and digital accessibility—ensuring the past is never lost and always within reach.
Alessandra Ravanelli
Founder & ECD
Alessandra, an avid screenwriting and dramaturgy enthusiast, immersed herself in the entertainment industry in LA and NY, honing her storytelling skills. During a six-month venture in Australia, she played a significant role at Brisbane TV, contributing to an outdoor magazine production. Noteworthy for her exceptional voice, Alessandra became a sought-after voiceover artist for television and radio. Her multifaceted career spans screenwriting, coaching for film companies, and a pivotal role as a creative director for prestigious ad agencies in Vienna. Renowned for her narrative prowess and keen eye for aesthetics, she crafted compelling campaigns resonating with audiences. In 2010, Alessandra published her first book, "Beziehungsweise Liebe." Alongside her role as a lecturer nurturing aspiring writers, she also serves as a translator for books, sharing her expertise and empowering the next generation of storytellers.
Marcus Knaus
Founder & CEO
25 years ago Marcus founded BDM and due to the numerous contacts of his father in the international film industry he literally grew up on set. With over 25 years of experience he devotes himself to developing and producing films of all kinds. Richard, his Father, was a senior executive at the Eastman Kodak Company General Manager Motion Picture Central & Eastern Europe, then initiator and founder of "Location Austria" and finally CEO of the Austrian`s most important film producers film rights distribution company called "Austrian Film Sales". For many years Marcus promotes films on the international market and deals with film rights.
Susan J. Fox
Founder & CFO
Susan Fox, PhD in French Language and Literature, grew up in North Conway, NH, where she attended school and learned to ski at the Hannes Schneider ski school at Cranmore. She spent her high school years in France, sparking a lifelong passion for travel. She has visited every continent, with favorites including Antarctica, Iceland, the Panama Canal, Russia, China, Latvia, Botswana, India, and Nepal. Susan taught French for six years at St. Mary's College in Moraga, CA, until Sputnik's impact on education shifted her career. She then entered healthcare information technology, eventually founding Fox Systems, Inc., which helped nearly all U.S. states and territories implement Medicaid Management Information Systems. After Fox Systems merged in 2010, she retired in 2015, returning to North Conway. Susan now volunteers at the New England Ski Museum, where she contributes to educational program development.
Sean Doucette
Lead Software Programmer
With over 20 years of experience designing and developing web applications, Sean is a technically sound professional with comprehensive experience in deploying software solutions. Creative problem solving and efficiency in choosing the right tool for any given task, Sean is competent in a multitude of programming languages. At Good Choice Media, Sean is responsible for designing, developing and managing the workflow of digital assets.
David Hinchcliffe
Lab Technician
David Hinchcliffe is a dedicated media technician with a passion for preserving history through cutting-edge digitization. As Lead Media Technician at Good Choice Media, he specializes in transforming high-end artifacts, antiques, and vintage films into high-quality digital formats, ensuring their stories endure for generations. His journey began at Martha’s Vineyard Auction Company, where he developed a deep appreciation for historical artifacts and mastered the art of restoration. His passion for preservation evolved further when he worked with a company from Spain marketing NFTs, where he gained insight into the power of digital ownership and the future of archival technology. This experience reinforced his belief that while physical objects may age, their legacies can be preserved indefinitely through digital innovation. At Good Choice Media, David combines traditional craftsmanship with state-of-the-art technology to ensure that every piece he digitizes remains accessible, protected, and appreciated for years to come. Whether working with rare collectibles, vintage media, or irreplaceable artifacts, he is committed to safeguarding history—one digital file at a time.
Holly Clough
Lab Assistant
Holly was born and raised in Conway, New Hampshire. She pursued higher education in Barrington, Rhode Island, specializing in Biblical Studies. Passionate about the outdoors, she especially enjoys snowboarding and exploring nature. An avid reader and researcher, she thrives on acquiring knowledge across various subjects. Her professional background is diverse, encompassing experience in food service, landscaping, behavioral health, hospitality, management, cleaning, personal assistance, writing and currently, an independent contractor. Actively involved in ministry and music at her local church, she finds great fulfillment in serving her community through these avenues. Her love for people and their personal stories makes her a perfect fit for her role at Good Choice Media, where she helps preserve individual histories and memories. Her deep curiosity and care for others drives her passion for storytelling and connection.
Gustav Hendersson
AI Specialist
AI Content Management and very artificially intelligent. GCM’s innovative AI “employee,” is a sophisticated digital specialist engineered to elevate the precision and reach of our media projects. With expertise in tagging and metatagging visual content, Gustav ensures each asset is optimized for discoverability and impact. Beyond his tagging capabilities, Gustav excels in content analysis, trend forecasting, and audience engagement strategies, streamlining post-production workflows and enhancing targeted marketing efforts. Constantly evolving with every project, Gustav is integral to GCM’s mission of fusing creativity with advanced technology for unparalleled media solutions.
