GOOD CHOICE MEDIA
“We are not a mass-production company—we are a privately owned business dedicated to craftsmanship and attention to detail.
Preserving historical items is our top priority, ensuring each piece is handled with the utmost care and respect. With us, quality comes first, and our customers are always at the heart of what we do.”
Marcus Knaus, Founder & CEO
Alessandra Ravanelli
Founder
Alessandra, an avid screenwriting and dramaturgy enthusiast, immersed herself in the entertainment industry in LA and NY, honing her storytelling skills. During a six-month venture in Australia, she played a significant role at Brisbane TV, contributing to an outdoor magazine production. Noteworthy for her exceptional voice, Alessandra became a sought-after voiceover artist for television and radio. Her multifaceted career spans screenwriting, coaching for film companies, and serving as a creative director at several major advertising agencies in Vienna. Renowned for her narrative instincts and sharp visual sense, she crafted high-impact campaigns that resonated with diverse audiences. Since childhood, Alessandra has had a deep love for history. Her passion lies in uncovering forgotten stories and overlooked lives through old and analog media—photographs, recordings, film reels, and documents. She dedicates herself to preserving these fragments of the past and bringing their hidden stories to light. In 2010, Alessandra published her first book, Beziehungsweise Liebe. She also works as a lecturer, nurturing aspiring writers, and as a translator of books—sharing her expertise and empowering the next generation of storytellers.
Susan J. Fox
Founder
Susan Fox, PhD in French Language and Literature, grew up in North Conway, NH, where she attended school and learned to ski at the Hannes Schneider ski school at Cranmore. She spent her high school years in France, sparking a lifelong passion for travel. She has visited every continent, with favorites including Antarctica, Iceland, the Panama Canal, Russia, China, Latvia, Botswana, India, and Nepal. Susan taught French for six years at St. Mary's College in Moraga, CA, until Sputnik's impact on education shifted her career. She then entered healthcare information technology, eventually founding Fox Systems, Inc., which helped nearly all U.S. states and territories implement Medicaid Management Information Systems. After Fox Systems merged in 2010, she retired in 2015, returning to North Conway. Susan now volunteers at the New England Ski Museum and the Community Center, where she contributes to educational program development.
Marcus Knaus
Founder & CEO
Marcus founded his first company almost 30 years ago, and thanks to the numerous contacts of his father in the international film industry, he literally grew up on film sets. With over 25 years of experience, he devotes himself to developing and producing films of all kinds. Marcus is a certified ski instructor and has a deep passion for skiing, which reflects his disciplined and focused approach to both sport and business. He is also passionate about history, particularly historical film reels, and combines this enthusiasm with a profound technical knowledge of film restoration, digitization, and archival processes. As a specialist in leading IT and AI development teams, Marcus has successfully bridged the gap between traditional filmmaking and modern digital innovation, ensuring that GCM remains at the forefront of technological advancement in archival solutions, digitization, and media preservation. His father, Richard, was a senior executive at the Eastman Kodak Company (General Manager, Motion Picture Central & Eastern Europe), later the initiator and founder of “Location Austria”, and finally the CEO of “Austrian Film Sales”, Austria’s most important film rights distribution company. For many years, Marcus has promoted films on the international market and managed film rights, building a legacy that combines artistic vision with technological excellence.
David Hinchcliffe
Lab Technician
David Hinchcliffe is a dedicated media technician with a passion for preserving history through cutting-edge digitization. As Lead Media Technician at Good Choice Media, he specializes in transforming high-end artifacts, antiques, and vintage films into high-quality digital formats, ensuring their stories endure for generations. His journey began at Martha’s Vineyard Auction Company, where he developed a deep appreciation for historical artifacts and mastered the art of restoration. His passion for preservation evolved further when he worked with a company from Spain marketing NFTs, where he gained insight into the power of digital ownership and the future of archival technology. This experience reinforced his belief that while physical objects may age, their legacies can be preserved indefinitely through digital innovation. At Good Choice Media, David combines traditional craftsmanship with state-of-the-art technology to ensure that every piece he digitizes remains accessible, protected, and appreciated for years to come. Whether working with rare collectibles, vintage media, or irreplaceable artifacts, he is committed to safeguarding history—one digital file at a time.
Zachariah Cabral
AI Automation Software Programmer
Zac brings a unique blend of creative artistry and technical precision to Good Choice Media`s automation initiatives. As a military veteran with six years of Air Force service, he developed leadership skills while safeguarding national security resources valued at $18.5 billion. This foundation of operational excellence now drives his innovative approach to AI-powered media management solutions. For nearly a decade, Zac has operated Castle Door Studios in Orlando, FL as Chief Audio Engineer and Owner, bringing artistic visions to life across Jazz, Latin, Hip-Hop, Pop, and Rock genres. His expertise spans the entire production pipeline, from recording and songwriting to visual storytelling, having personally produced over 50 professional music videos and composed scores for short films. This multidisciplinary approach has established him as a trusted creative partner for end-to-end production excellence. At Good Choice Media, Zac architects sophisticated automation workflows that harness local and server-based LLMs, creating intelligent systems that accurately tag and manage vast archives of visual content. Drawing from his extensive audio/video background, he bridges cutting-edge AI technology with practical media preservation, developing custom solutions from digitization workflows to e-commerce platforms while troubleshooting complex technical challenges. With a Master’s Degree in Entertainment Business and Bachelors in Recording Arts, Zac combines academic knowledge with real-world experience, making him uniquely positioned to facilitate Good Choice Media`s technical infrastructure while ensuring every automated solution serves the company`s mission of preserving stories for future generations.
Holly Clough
Lab Assistant
Holly was born and raised in Conway, New Hampshire. She pursued higher education in Barrington, Rhode Island, specializing in Biblical Studies. Passionate about the outdoors, she especially enjoys snowboarding and exploring nature. An avid reader and researcher, she thrives on acquiring knowledge across various subjects. Her professional background is diverse, encompassing experience in food service, landscaping, behavioral health, hospitality, management, cleaning, personal assistance, writing and currently, an independent contractor. Actively involved in ministry and music at her local church, she finds great fulfillment in serving her community through these avenues. Her love for people and their personal stories makes her a perfect fit for her role at Good Choice Media, where she helps preserve individual histories and memories. Her deep curiosity and care for others drives her passion for storytelling and connection.
Gustav Hendersson
AI Specialist
He’s the specialist who never misses a detail, never forgets a file, and always knows exactly what needs to happen next. Embedded in our Archiving Software, he operates at the center of everything—organizing, tagging, analyzing, and optimizing with flawless precision. Every asset that moves through our system passes through his hands. He tags and metatags visual content with total accuracy, ensuring it’s not just stored, but fully searchable and ready to perform. He understands the structure of our archive down to its deepest layer—and keeps it evolving in real time. He knows every tool we use, inside and out. From post-production suites to content management systems, from marketing analytics to audience behavior data—he connects it all. Forecasting trends, enhancing workflows, fine-tuning campaigns for pinpoint targeting—he does it at speed, at scale, without missing a beat. Always on, always learning, always a few steps ahead—he’s not just running the system. He is the system’s intelligence. A vital presence at the core of GCM’s mission to fuse creativity and technology into powerful, future-ready media.
